Westpark Fitness has a very clear goal: to be the best in the area, to deliver the best equipment before the competition and to leave every member satisfied with their service. They are lofty goals for any gym, and in order to be able to focus on them, Westpark Fitness recognised that they needed a membership management firm they could trust. One that they could rely on to do their job, without having to check in or double check their work, week in, week out.

Westpark Fitness, like many independent gyms in both Ireland and the UK, were unhappy with the service they were receiving prior to signing up with Ashbourne. Beset by long waiting times to receive support service, when there was any support to be had at all, it was not a service that aligned with their vision and actively hampered their goals.

The poor response times meant more admin for every part of their membership logistics, taking valuable time away from improving their gym and delivering the service that they strive to deliver.

In our experience, many gyms just try to ‘push through’ a lot of the problems associated with their current supplier. Engaging in a very understandable form of the sunk-cost fallacy. The logic being that while the current issues, in this case time spent on administration and lack of support, are tedious. It is better to endure these inconveniences and inefficiencies rather than the gym risking the disruption of transferring to another membership management service.

So let us take a look at what happened when Westpark Fitness decided to switch, like so many independent gyms have done before them, to a better service.

When an independent club has been in the business as long as Westpark Fitness has, they have a reputation to uphold and many responsibilities to meet.

So they took the plunge with Ashbourne and within days they knew they made the right decision. Upon being asked about the transfer process, we are proud they replied with: ‘A Seamless Transfer’.

We at Ashbourne know first hand what it is like running an independent gym day-to-day, and we know that any decision must always prioritise the members and the flow of business. That is why when Westpark Fitness’ management made the decision to switch, our teams already knew how to make sure the process would disrupt as little of the gym’s operations as possible while we set them up with a new, better membership management service.