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This Ladies Only Fitness Studio Can Finally Focus On Their Members, Not Their Admin
Sarah Jayne Fitness began as a classes only studio, offering boot camps, personal training and retreats for small groups looking for a more personalised approach to their fitness.
The club thrived from its tight knit and supportive community, but with such a personable member experience, it became clear that growth was going to be an issue if the team wanted to retain that communal feel while increasing their workload.
The resolution to this was creating a gym area in the Sarah Jayne Fitness studio. This allowed the team to sell more memberships for those who wanted a trusted local gym to exercise at, while retaining the personal classes and training which they'd become loved for.
With more plates to spin at the club than ever before, Sarah Jayne Fitness needed some extra help to prevent their team from being overloaded with admin...
...And that's precisely where the Ashbourne team came in!
Reduced
Admin Time
Secure
Access Control
Accessible
Support Team
Location
Birmingham, UK
Gym Size
100 – 500 Members
Facilities
Open Gym, Classes, Personal Training, Bootcamp/Workshops
Access Control
Membership Swipe Cards & Door Code Access
Price Point
££ (out of £££££)
Most Valued Ashbourne Feature
In-House Support Team
As a fitness studio that puts so much of their focus on their members' experience and communal relationship building, Sarah Jayne wanted a gym management service which would feel like an extension of their team and not take away from the human side that had been so key to their success.
"The support from the team is really good."
Our support team act as a mirror to every gym we work with. We match our service to the personality and work style of our customers, rather than making them fit a mold that is convenient for us.
Community and support came above all else for the team at Sarah Jayne Fitness, so we were never more than a call away to assist them in their new endeavour.
The introduction of the new gym floor meant extra security was a must, so we did a full consultation of what access control would be best for securing the equipment for paying members, while retaining the relaxed vibe and zen style that the studio had been designed with.
The chosen access control method they settled on was membership swipe cards and pin codes, choosing them over biometric options like fingerprint access which wasn't a popular choice among their members. The management system can be curated to the culture of each club and great effort was taken over these details to keep the club secure without making members feel uncomfortable.
And at the end of it all, the words of Sarah Jayne speak for themselves: "Running the whole gym is a smooth process. It was an easy transition and set up".
Being more than a gym is really important to us. We empower women to workout, keep strong and have a safe space to do that comfortably.
The Sarah Jayne Fitness team can finally stop worrying about admin and focus on their members...
Everything Handled By
One
Club Manager
Sarah Jayne Fitness is a prime example of a club that had all the fundamentals of a successful business from the get go; An inviting and relaxed community vibe which was translating into growth that could have easily overtaken the team's resources. This was a huge balancing act to conquer if they wanted to succeed without sacrificing the personal and holistic approach to fitness that had made their members fall in love with them in the first place.
By bringing in the Ashbourne team, we were able to use our 25 years of experience building successful clubs to give Sarah Jayne Fitness a roadmap for how to grow their business, while taking on all the admin and streamlining every single aspect of the club day-to-day.
Now the team at Sarah Jayne Fitness can enjoy all the benefits of a thriving
gym, without the added stress and distraction that comes with it. The complete Ashbourne ecosystem has been totally integrated into their team, providing the support that allows them to continue fostering the incredible community spirit that makes SJF the talk of the town.
Get your club in shape.
Want to discover how? Let us show you.
Simply select your preferred timeslot and we’ll be in touch to have a chat about your health club,
the goals you want to achieve, and how our system can help you.
the goals you want to achieve, and how our system can help you.
Get your club in shape.
Want to discover how? Let us show you.
Simply select your preferred timeslot and we’ll be in touch to have a chat about your health club, the goals you want to achieve, and how our system can help you.
Get your club in shape.
Want to discover how? Let us show you.
Simply select your preferred timeslot and we’ll be in touch to have a chat about your health club, the goals you want to achieve, and how our system can help you.
